(Boursier.com) – After further disappointing results and the failure of the HTC One, HTC Taiwanese group decided to cut off heads in management. Its current CEO, Peter Chou, will give way to the current president of the group: Cher Wang. HTC and chooses to disavow its executive to regain its markets and its positions in particular smartphones. Peter Chou, co-founder of the company, does not totally ousted from HTC. The Taiwanese group should give him free rein in R & amp;. D with HTC Future Development Lab Laboratory Director functions
critical size defect
Peter Chou is indeed the father of the HTC Dream Android released in 2008. The Taiwanese company, which in 2011 had managed to break into the highly competitive market of telephony, has failed to keep its market share. Seventh global manufacturer Gartner in 2011, HTC declined since … Fishing firm of its size. Like several of the smartphone market and manufacturers -NOKIA BlackBerry- HTC lacks the critical match for names like Samsung (24.7% share of the smartphone market in 2014) and Apple (15.4% ). The problems have only worsened since October 2013 when HTC had published the first quarterly loss in its history so that the internal management of relations had distended.
Outdistanced despite the new strategy
The diversification of markets even anecdotal generating revenues compared to those of smartphones (HTC RE camera, connected bracelet, virtual reality helmet), HTC opted, since mid-2014, a strategy of renewal of its top models, extending its position midrange and investment on the phone at low cost. But the group was unable to find its footing. According to International Data Corporation (IDC), HTC fell 8.8% market share in 2011 to 4.6% in 2012 and 2.8% in 2014. Despite the evolution of the strategy, the gaps are dug at his expense side of positioning comparable firms like Lenovo (6.5% of the smartphone market in 2014 according to Gartner), Huawei (5.5%) and LG (4.6%).
Cher Wang should nevertheless try to speed up the diversification strategy to connected objects and virtual reality.
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