The bobo Montebourg at Habitat Service … a brand for bobos – Challenges.fr

His closest friends told glad that since his departure from the government last summer, Arnaud Montebourg was “really broke” after leaving his last eligible mandates and that he had “absolutely need to work”, “in private “had also taken care to specify the former leader of the left wing of the PS. It’s done: he was appointed vice-president of Habitat board

This appointment has also symbolic value as a professional, it is also true nod. The bobo Montebourg’s mission is to revive the aging image of a brand that was once a temple and a hive sores. The loop is closed and the political interpretation that one can make no shortage of salt.

Swedish origin, long blessed land of social democracy, participatory left everything that enchants Montebourg, Habitat was first placed under the control of the designer Terence Conran UK. Runaway success, the fashionable furniture, but not too expensive, luxurious but not ostentatious, colorful but not flashy. Anything that could seduce Arnaud Montebourg again.

A brand symbol of political crash

And then it was the fall, brutal and impressive, the omnipotence of Ikea, another Swedish creation, Habitat began to piece, until a French entrepreneur recovered a declining business constraint to layoffs to restructure and revive themselves. This could make us think about the meteoric rise of Arnaud Montebourg and its political crash. Final? Temporary? Like that of Habitat? …

Should mock Arnaud Montebourg as is the case since the announcement of his arrival at Ikea? Montebourg, media slaps head, it is now agreed the game. But this is not necessarily true. Because until then, he keeps his word. After expressing at the Montebourg ie with brilliance and emphasis, his disagreement with the economic line driven by the duo Holland Valls, he was fired from the government. Rather than clinging ad vitam eternam the political universe, its greatness and littleness, he announced his intention “to enter the real world, ie in private.”

Laughter general. Ment Montebourg Montebourg cheating Montebourg, like others, is addicted to politics, Montebourg, as soon as he can, will look again to the Socialist Party, its currents, its shenanigans which he was so long one ( excellent) specialist. Until then, none of this is true. Nothing to do: the media do not salute the courage to break; they already suspect Montebourg a grim and complicated game only to return when the day came quickly, soon. It is true that politics, ulterior motives are likely. So tell what can be heard in the city, in the backyards of the parties or the National Assembly.

A tactical and strategic choices

The choice of accommodation would primarily tactical and strategic. The company, now under French control, chose to relocate …. in France, according to the purest application of Montebourg ideology. Better yet, Habitat intends to storm the Asian markets, the new goal, playing dead on the “Made in France”. Montebourg, of course, exults. The perfect box to prove to his “comrades” Holland, Valls and Macron it is possible, everything is possible, including the day came a thunderous return policy.

Of course, there dream; of course, the virus has not disappeared; of course, he believes that if the President had listened, followed, left, and France would be in better condition. Any ambitious politician argues that way and Montebourg has never concealed his boundless ambition. While returning, yes, sooner or later. But first he will have to prove that it can adapt to life and the rules of the company since before the French, it has undertaken. Not an election vow, promise a corporation otherwise more engaging and binding. Maybe Arnaud Montebourg he will one day return policy. There has often played a positive role. But it must first passed through a long trial by fire. Wish him not burnt out.