Abribus Inventor’s ad-supported and bike developer self-service, self-taught Jean-Claude Decaux, died Friday at the age of 78, had in fifty years the group that bears his name the world leader in street furniture and transport advertising. Contacted by Agence France-Presse, the management of JCDecaux has wanted to make any comment on the circumstances of his death.
Born September 15, 1937 in Beauvais (Oise) in a modest family, this entrepreneur always prim said he had “never considered working other than (s) on account.” “Because I had an impossible character,” he confided in 2009. He discovered display advertising at the age of 15 years covering the walls of his hometown of ads touting the store of his father which he s ‘occupied during the holidays.
Father Abribus
with this first experience, he became gluing posters to other traders, before setting up his own business in age 18 – three years before the majority of the time. A tax on advertising road open road has ended, but he bounced back in 1964, by proposing to cities to install what is still called the booths – these shelters allow users of public transport waiting dry the arrival of the vehicle – against the management of advertising posters: the bus shelter (trademark) was born, which happen in the current language
He first convinced Lyon, then very. many communities that did not have to finance such shelters. The company has subsequently expanded the concept to all street furniture (glass canisters or batteries, kiosks for flowers and newspapers, public benches, candelabras, etc.) offered to municipalities catalog in exchange for the concession . display advertising on their territory
in addition to the bus shelter, Jean-Claude Decaux invented the Sanisette: the first copies of these public toilets were installed automatic maintenance in Paris in 1980. he soon focused on maintenance and cleanliness, but also design by partnering with big names like Norman Foster, Patrick Jouin and Jean-Michel Wilmotte. With the acquisition of the display Avenir in 1999, he embarked on the transport advertising, a segment in which we became world number one. The group also claimed the European leader of billboards.
Group “symbol of France”
bike enthusiast Patriarch and sensitive to environmental aspects, Jean-Claude Decaux was also behind the bike self-service – which Vélo’v in Lyon and Vélib ‘in Paris, launched in 2005 and 2007 – always supported by advertising. The contractor deemed close to the right, out of semi-retirement to negotiate the Paris agreement, predicting him as “a huge success”. Following him right.
Jean-Claude Decaux has never hidden his obsession for cleanliness, an inheritance from her grandmother. He will make his hallmark since each service comes with maintenance-service benefits. At the headquarters of his company in Plaisir, near Paris, he begged his colleagues to park the cars nose against the wall to prevent the exhaust pipes will blacken the walls. The boss oversaw the IPO of the JCDecaux Group in 2001, a year before handing over to his two elder son, Jean-Charles and Jean-Francois. The family still owns more than 71% of the capital of a group that conducted last year a turnover of over 3.2 billion euros.
“A business leader outstanding “
Jean-Claude Decaux has resigned as chairman of the supervisory board in 2013 at the age of 75 years, not without telling them that” what is worth to be doing is worth doing well. ” He remained honorary president of the group he founded. “Jean-Claude Decaux had the fiber of large industrial, innovative, conquerors. He has built a group brand, a symbol of France, “responded Friday, Prime Minister Manuel Valls.
Jean-Claude Decaux had the fiber of large industrial, innovative, conquerors. He has built a group brand, a symbol of France
-. Manuel Valls (@manuelvalls) May 27, 2016
former President Nicolas Sarkozy also paid him tribute on Facebook, praising “an entrepreneur outstanding which contributed to the influence of France” and “a source of inspiration and courage to all young entrepreneurs “. The Mayor of Lyon Gerard Collomb expressed his “emotion”. “Lyon, where he set his first bus shelter, then Vélo’v 40 years later, paid tribute to him,” he tweeted.
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