ERDF Enedis is never to be confused with its parent company EDF – francetv info

Do not tell more but Enedis ERDF. The manager of the French electricity distribution network confirmed on Monday 30 May, its new name. The goal is to stand out of EDF, its parent. Indeed, ERDF was born in 2008 as a 100% subsidiary of EDF, after the opening of the electricity market to competition.

The company had already changed its logo in June 2015 in response to a requirement of the energy regulatory Commission (CRE). The authority estimated that with a logo and a too close pronunciation, ERDF and EDF maintained a confusion in the minds of consumers.

“Enedis” will fit in blue letters on white background, or white on blue vehicles and uniforms of its teams. With an exception for the second “e” Enedis, green, supposed to embody “progress, the energy transition and the digital world” , a statement from the group. The signing of the group since last year, “The electricity network” , has been preserved beneath the new name.

Chosen from hundreds of proposals, name had been filed as of 2008 by ERDF in the National intellectual property Institute (INPI), according to a spokesman for the group surveyed.

originally, the mystery of the new name was to be kept till Tuesday. It was to be unveiled by the President of the Corporate Executive Board, Philippe Monloubou, the salon of mayors and local authorities in Paris.

But the CGT Mines-Energie has blown the favor on Monday in n revealing the new group name. The union has launched a debate on the price of the name change, saying it would cost “300 million users”.

A number ” erroneous and completely fanciful “ and ” nothing to do “ with the name change, but with the ” theoretical financial value “ of brand ERDF, the group responded. The change of name and logo will cost a total of “ between 20 and 25 million euros,” far from other companies that spend “nearly 100 million euros for Change their brand, “ added ERDF.

to meet its budget, the group plans to gradually deploy its new visual identity, about 18 to 24 months, which will help to smooth the cost. So many media, such as vehicles or clothing, “will be changed at the time of their natural renewal” , says the group, counting also use its existing partnerships, such as the Tower France cyclist.

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