NOKIA is back on the market for mobile phones – Le Figaro

(AOF) – A little more than two years after selling its assets to Microsoft in the mobile phones for more than 5 billion euros, Nokia is back there while the US is significantly reduced its presence. The Finnish group benefits from the expiry of the non-compete clause to return this sale in a market where it was world number one a few years ago, before passing through the boom of smartphones. The return on this market will be consuming less capital and less risky then.

The Finnish group now refocused on equipment and services for telecom network has signed an exclusive license agreement for 10 years with the Finnish company Global HMD, created for the occasion, which will market smartphones and tablets under the Nokia brand.

Nokia does not make any investment, or hold any interest in the company. The latter having acquired in parallel with Microsoft the rights to use the Nokia brand for traditional phones, it is now the sole owner of licenses for all types of mobile and tablet Nokia brand.

the Finnish telecoms equipment maker receive royalties on sales of Nokia branded products, covering both the brand and intellectual property rights. If Nokia had transferred to Microsoft’s phone business, he had retained the patent.

Global HMD will look for its share of the sale, distribution and promotion of mobile devices. It plans to spend $ 500 million over the next three years in marketing costs to support the Nokia brand.

The consulting firm IHS Technology points out that if the market declines of conventional mobile phones, more than 400 million devices have been sold last year. It also recalls that Nokia enjoys a good brand in emerging markets where it expects Global HMD bears his effort.

Meanwhile, Microsoft announced the sale of its assets in conventional mobile phones for $ 350 million to FIH Mobile, a subsidiary of Taiwan’s Foxconn, HMD and Global. The US, however, continue to develop its Windows operating system 10 Mobile and offer smartphones Lumia brand. It will also continue to cooperate with other manufacturers, such as Acer, Alcatel, HP, Trinity and VAIO.

IHS Technology, Microsoft can not hope to play a role of appearing on the smartphone market which it sold just 2.3 million copies in the first quarter, down 70% year on year.

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