FRANKFURT, June 24 (Reuters) – “We cry twice when it was transferred to Frankfurt: once when you arrive and once when we leave.” The formula is known in the German financial capital, which is considered one of the most boring cities in Europe. But the choice of the British leaving the European Union, the city has a strong argument to try to seduce the bankers of the City. While Frankfurt is frequently criticized for its lack of soul, the poverty of its cultural offerings and lack of architectural audacity, the municipality did not wait long after the result of Thursday’s referendum to launch a promotional campaign to financial institutions that consider redeploying some of their London staff. Frankfurt Main Finance, the promotion of local financial center organization, has opened a hotline for companies interested and planned presentation meetings in London and other British cities. “We want to send a strong and clear message ‘. Welcome to Frankfurt How can we help you?’” Said its director, Hubertus Väth. “The welcome banner is deployed and the gates of Frankfurt are open.” The birthplace of Goethe, where among others the seat of the European Central Bank, has about 710,000 inhabitants, less than a tenth of the population of Greater London. She hopes to attract 10,000 bank employees in five years, or about 2% of the financial sector workforce in the British capital. But since the Brexit require at least two years of negotiations, some observers say they do not believe in a rapid exodus from the City to other financial centers. “The next two years will be marked by many changes and uncertainties and banks will wait until the situation settles before making important decisions,” says Jan Pieter and Krahnen, finance professor at the Goethe University. (Tina Bellon; Marc Angrand for the French service)
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