Maximum Precautionary principle that Samsung has decided to stop worldwide shipments of its latest Galaxy Note 7. PHABLET which was to be launched Friday in France will remain subscribers indefinitely absent. As for devices already sold in Korea or the United States, they will be recalled and exchanged free of charge, said the giant in a statement. According to unofficial figures, 1 million Note 7 have already been sold
The reason for this unprecedented decision for a player of this dimension is known. It seems that the battery (supplied by a sub- contractor) and specifically the packaging thereof, is problematic and can explode when the smartphone is plugged in for recharging. Samsung said that 35 cases of explosion have been identified and that the risk is 24 terminals in a million. Details of the recall procedures will be known in the coming days. Meanwhile, Samsung is working on solving this annoying problem.
This case comes at the worst time for the giant. Of course, we can welcome the precautionary principle in order to avoid further incidents but the image of the PHABLET risks being tarnished for a long time, while this would validate the comeback of the manufacturer. After several quarters of decline, Samsung went back ahead in the worldwide smartphone market, the manufacturer takes advantage of the success of the new range Galaxy S7 worldwide. Now the Note 7 is an evolution of S7.
According to IDC, sales of South Korean giant rose 5.5% year on year in Q2 to 77 million units while the market overall rose only 0.3%. This case could then break this dynamic plunge and Samsung in doubt. Investors are not misled it on Thursday, the action of the conglomerate lost more than 6% to the stock market …
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