The company Xintong Tiandi had the fine nose. One month after the first marketing of the iPhone in the world in June 2007, Chinese leather goods, which sells purses and bags stamped with the initials “iPhone” application registering the brand name for its leather products.
a request immediately granted, because if the Cupertino company had filed well before its iconic brand of smartphones in China, this is the only category of electronic products, according to the legal daily Fazhi Bao . Result: when the California group continues Xintong Tiandi court in 2012 to recover the exclusivity of its brand, nothing works. An administrative commission and a first instance court found against Apple, which appealed again.
This lengthy legal battle ended Wednesday when the Beijing High Court finally dismissed Apple ultimately. According to the verdict of the trial: “The Apple group (…) could not demonstrate that its mark (iPhone) was already a famous brand widely known to the public before the own brand (of Xintong Tiandi) is filed. “In China, the first iPhone was indeed released in 2009, two years after the initiative of Xintong Tiandi.
A setback over Apple in China
The company , based in Beijing, welcomed almost ironically this decision: “We will bring the iPhone brand on top and always bring more benefits to the consumer iPhone community! “Apple can bite the fingers, because the Chinese region (Mainland China, Macau, Hong Kong and Taiwan) now represents the second largest market after the United States. But the Californian giant saw its market share decline amid the rise of its sharp Chinese competitors, Xiaomi and Huawei, and suffers the restrictions imposed by Beijing. In April, its iTunes Movies iBooks and services have become inaccessible in the country.
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