Tuesday, March 22, 2016

DIRECT – Keynote: Apple goes green – The Point

This Monday night, from 18 pm French time, Apple holds its traditional spring press conference. A few weeks after the world of mobile phones has unveiled its new products at the Mobile World Congress in Barcelona, ​​and while watch the world met in Switzerland at Baselworld, the mystery still surrounds Listings creator of the iPhone and the Apple Watch.

what new products will be unveiled tonight in Cupertino, California campus and the company’s headquarters co-founded by Steve Jobs and now run by Tim Cook? If the rumor of a new iPhone is abuzz with smaller screen and especially cheaper iPhone SE (Special Edition), he said it is not today that will be unveiled the new Apple Watch. This should not prevent us to discover, again, new bands, new apps, or even a surprise partnership with a big name in fashion, as was the case with Hermes in September.

– sales of Apple Watch followed the microscope

the results, including sales of the Apple Watch will be monitored under the microscope, while in early February, alphabet, the parent company of Google, has dethroned the firm Tim Cook as the world’s market capitalization.

– Apple, the doctor of the twenty-first century

to identify autism earlier fight against Parkinson via iPhone on exercises. Follow his health on his Apple Watch in real time … Tim Cook back on Apple shares in research and health. “No need of equipment, your iPhone is in your pocket. “

– Apple and ecology …

Attack by ecology, climate change and the defense of nature, for a high tech company is dared. Although 93% of boutiques around the world operate from renewable energy.

– One billion Apple computers worldwide

There are more than a billion Apple machines running worldwide, Tim Cook announced his arrival on stage. Look wise, shirt, dark sweater, but no black turtleneck, the brand dedicated to Steve Jobs once …


– A new iPad Pro

There? just six months Apple unveiled its iPad Pro amazing, with an impressive touch screen of 12.9 inches diagonally. Will there tonight we get an iPad Pro 9.3 inches diagonally, with a stylus and keyboard? Answer in a few minutes …

– What’s new at Apple?

What’s new at Apple during this new spring conference? As always, Apple requires, rumors are rife. But pressure also rises from the side of the Cupertino giant: its strategy gives the impression that he is content to reap phenomenal benefits from its iPhone sales, even losing its reputation as an innovative pioneer. At the same time, Google has just celebrated her corporate throne the most valued in the world stock market. So, on Monday night, rebound or simple marketing exercise?

– New iPhone or not

the question that everyone is asking for this spring keynote: Apple will he unveil a new iPhone? And if so, with what screen size, which configuration, which design and especially at what price? The most pregnant rumor reported the announcement of iPhone OS for Special Edition, the very iPhone 6 design, to the smaller screen size, and price wise. Verdict tonight …

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