In the right place under the tree, watches and connected bracelets often end once the surprise passed at the bottom of a drawer. This is implicitly what emerges from a study by the GFK institute made public Wednesday, March 23. This disaffection, any sum fast, perhaps due to weak sales.
In 2015, it sold 800 000 units of these products in France, a disappointing figure in the eyes of industry. But thanks to slightly higher than expected price growth of this fledgling industry has been waiting for you. On the year, the market has more than tripled to 140 million euros in turnover. There remains the need to further convert the try and forget the image gadget that often sticks to these innovations
Main concern of connected bracelets. Lack of awareness. Two thirds of the French have barely heard of these “trackers” of activity – for 95 euros on average, they measure the number of steps taken, heart activity, calories, etc. “There is misunderstanding. Yet these bracelets, …
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