Thursday, August 18, 2016

Apple’s charm offensive in China – The World

Le Monde | • Updated | By

In an Apple Store in  Beijing on 18 February.

to seduce the Middle Kingdom, Mark Zuckerberg, founder of Facebook – censored in China – did not hesitate, during his stay in the country in March, to brave the pollution for a jog in the streets of Beijing. Less demonstrative, Tim Cook, for his part, preferred to come with a concrete gift. Visiting the capital Tuesday, August 16, Apple CEO took the opportunity to announce the opening of the first center for research and development (R & amp; D) of the American People’s Republic

. as usual, the California firm remained discreet about the details of the future building, neither specifying its location or the number of employees required to work there. “The center will open later this year and will bring together our engineers and operational teams in China,” simply stated the company.

Apple has already to forty sites in the country. Settlements that have doubled in five years. The group, whose expenditure in R & amp; D have also quadrupled since 2011, will use the new facilities to consolidate its presence in a key market

30% of Chinese connected to the 4G

The second economy. World is indeed strategic for Apple, because …

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