giant display advertising JCDecaux announced Wednesday 1 st June deciding “not to pursue” its proposed acquisition of the Metrobus group from Publicis, judging “too important” the concessions demanded by the competition Authority to authorize the transaction.
“After more than twelve months of training, we are granted the duty of regret decide not to continue this operation whose economic and strategic interest in an advertising market full digital processing is called into question by the excessive requirements of the Authority “, said in a statement the group, the particpation in the capital of the advertising is already at 33%.
the remaining 67%, Publicis property, were at the heart of exclusive negotiations announced since October 2015. the amount of the possible acquisition was not disclosed.
in January, the French policeman competition announced the opening of a detailed investigation of the transaction.
Billboards Paris metro
JCDecaux says in its press “have nevertheless offered significant commitments reinforced by the market test ‘. Reacting also communicated by Publicis Groupe said he took “ note of this decision . “
The communications specialist will continue to think for ” ensure Metrobus optimal conditions for its development “.
Metrobus, created in 1949 to operate the billboards of the Paris metro, realized in 2015 a turnover of 149 million euros and a net profit of 2.3 million euros, according to the 2015 annual report JCDecaux.
Metrobus activities and its subsidiary Mediagares, which operates since 2008 the advertising spaces of train stations, are grouped in an economic interest group (GIE) called MédiaTransports, which presents itself as the first advertising agency for public transport in Europe, with 125,000 advertising panels and 400 employees.
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