Twitter had kept an eye on SoundCloud .
In the absence of being able to get their hands on the platform original musical Sweden, the social network has injected capital. In this case, $ 70 million, according to Re / code , which refers to the sources say “familiar with the matter.”
No confirmation of this amount of the interested parties. However, Jack Dorsey, CEO and founder of Twitter, said the operation has taken place, “early in 2016″, as underlined TechCrunch .
With total investment of $ 100 million, SoundCloud in apparent valued at 700 million, as was the case two years ago during his fourth round ($ 60 million raised from including Kleiner Perkins Caufield & amp; Byers, of Index Ventures, GGV Capital and Union Square Ventures).
at that time, we spoke of a possible move to the fold of Twitter. But it was not so.
The company based in Berlin continued the adventure solo. She now claims “over 300 employees” grafted hundreds of applications to its platform 125 million songs and 175 million active users – that is to say connected at least once a months.
To enhance its appeal, SoundCloud has forged agreements with key majors. His financial situation remains fragile, however: according to Billboard, losses on the year 2014 amounted to $ 44 million, for a turnover of 19.7 million
Without confirming these figures. the company acknowledged earlier this year, needing a fresh money to continue its activity. In recent weeks, it began marketing its premium SoundCloud GB, arrived in France in May with unlimited listening, offline mode … and no advertising.
The investment is significant for Twitter, which in addition to seeking complementarity with TV programs, trying to boost consumption of music. It is not easy and the closure of Twitter Music in the spring of 2014 – a year after its start – illustrated
Photo credit: hxdbzxy – Shutterstock.com
No comments:
Post a Comment