$ 26 billion: the amount proposed by Microsoft to acquire LinkedIn. Under Satya Nadella, the publisher and makes the largest acquisition in its history. And not even in the heart of business, the software. This record deal is however totally in line with the strategy defined by Microsoft CEO when he took office in early 2014.
“Productivity for us goes beyond documents spreadsheets and slides. We will reinvent productivity for individuals operating in a growing ocean of devices, applications, data and social networks, “he wrote.
Take foot on mobile devices
the implementation of this strategy must also be based on developments around Office 365, and products dedicated to office and collaborative, including Dynamics. And that’s what Microsoft envisioned through LinkedIn.
The ambitions of the company in the social and collaborative first. “This is the first time Microsoft actually takes foothold in this market of social cooperation, after several trials. With LinkedIn, it’s done, they have their platform,” emphasizes the consultant PAC, Olivier Rafal .
” Satya Nadella understood that to thrive and expand its market, it was necessary to render a service, be on the terminal users. But given the number of people on LinkedIn and have the app on their phone, it allows Microsoft to get close to many potential users of its other technologies, “he adds.
the CEO of the publisher has also already announced the integration of LinkedIn and Cortana, his PDA. “In the future, Cortana know all your professional network” with the aim to assist users in their decision making.
But for the CAP consultant firm, the heart of this acquisition is the “side database services.” “Beyond the software, the purpose is to render services to users. And these services are based on the data.”
And the data, LinkedIn hosts in very many, likely be exploited in such a tool as Dynamics CRM, including “to qualify prospects, determine better opportunities, identify the right contacts in a company … the potential is enormous.”
“We are in a data driven economy”
the synergies are indisputable and the acquisition will result in the approximation of Microsoft Graph and Graph LinkedIn. Because this gold mine of data, Microsoft will add an engine analysis and machine learning.
” We are in a data driven economy [Editor's note: data-driven economy]. Theoretically, it is reasonable to expect a prescriptive analysis engine can for example detect motivating events business opportunities and this can extend to. recruitment and training “suggests Olivier Rafal.
” LinkedIn has a unique data set. He probably knows where you work, your job title and many of the people you know in a professional context. this is a data set that lacked the traditional CRM, which has always been an empty database that requires a user to fill it permanently. If integrated properly is a huge asset to Microsoft “analysis as such Evan Wilson of Pacific Crest .
with regard to training and HR, LinkedIn has acquired platform Lynda in 2015 to $ 1.5 billion. Microsoft could rely on the expertise of LinkedIn, ultimately, to develop application services to human resources.
LinkedIn digested as Yammer?
Before, the Redmond should work with LinkedIn integration to Office 365 (including SSO) – but also to Active Directory. After the acquisition of Yammer in 2012, the publisher has gradually melted and integrated these technologies into its suite Cloud.
To anticipate the arrival of Facebook at Work business, Microsoft announced in February that Yammer is now enabled by default in Office 365 business deals LinkedIn is likely to be an additional weapon facing Facebook.
However, the integration of LinkedIn in Office 365 may also raise some concerns. “Microsoft has a through of reserving this level of integration with great offers business Office 365, that is to say the most expensive. This can be seen today with Skype [and Yammer]” sets Olivier Rafal guard. “But it’s fair,” he concedes.
“The integrations and convergences promised between these two giants are extremely promising. The potential of LinkedIn associated with the power of Microsoft and these innovations presage some great technological achievements. The major risk LinkedIn is to see die out gradually. Let us hope that this success will rely primarily on the good cooperation between these two giants “said for his part Marc Trilling cabinet Saegus .
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