This agreement involves an exchange of cross-shareholdings of 3.5% with an exchange of cross shareholdings 3.5%.
as part of the agreement, Vivendi, led by Breton businessman Vincent Bolloré, also gets the 100% control of Mediaset Premium pay-TV platform, said the French group in a statement.
a global platform Internet TV The two groups want to develop “an industrial partnership with an international vocation” in the production and distribution of programs and planning “creating a global platform web TV in” over the top “(OTT)” , which would create a European rival to US Netflix.
the agreement between the strategy of Vivendi “to build a strong development focus in South East Europe” , with the significant presence of Mediaset in Italy and Spain says he.
by putting the hand on the pay TV subsidiary Mediaset Premium, an activity similar to its subsidiary Canal +, Vivendi expands its subscriber base to over 13 million “in an Italian market offering significant growth prospects,” , said the group.
800 million euros for the football Mediaset Premium was previously owned 89% by Mediaset and 11% by the Spanish group Telefonica.Vivendi has not detailed financial terms of the transaction.
While Vivendi capitalization market of 25 billion euros and Mediaset from just over 4 billion, the transaction would value Mediaset Premium, which has in particular the rights of the champions League football until 2018, reaching 800 million euros .
in addition to Mediaset Premium, Mediaset also controls three channels of free television and radio in Italy (Canale 5, Rete 4 and Italia 1).
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