San Francisco – The action took Twitter Monday at the New York Stock Exchange press information on discussions to include its streaming broadcasts on Apple TV
. title ended the session on a jump of 6.76% to 20.86 dollars. This is the first time since January 7 that close above the $ 20 mark.
According to the New York Times, citing people familiar with the matter, the social network is in talks with Apple to integrate a Twitter application for the Apple TV, the housing sold by the Apple brand to allow viewing streaming content on a TV.
the social network is conducting a offensive in live video, with a growing number of agreements for the distribution of streaming events, notably sports leagues like the NFL (American football).
an agreement with Apple TV could accelerate the offensive by bringing Twitter to millions more viewers.
spokespersons Twitter and Apple did not comment.
online video is one of the latest initiatives of the social network to try to revive, while his future is the subject of increasing speculation given the stagnation of its users and its persistent losses.
the Action Twitter has lost two thirds of its value since its historic peak of 73.31 dollars recorded in December 2013, a few weeks after coming to Wall Street. The title has been evolving since the end of last year in its IPO price of $ 26.
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